This drawstring backpack is where tradition meets everyday movement.

The golden ornament printed on the bag is inspired by authentic Serbian folk embroidery, originally found on the jelek of traditional folk costumes. Historically crafted using gold embroidery, these motifs symbolized identity, craftsmanship, and cultural pride. Today, the design is reinterpreted through modern techniques, translating tradition into a contemporary visual language.

Each backpack is hand screen-printed, making every piece slightly unique. The printing process is carefully adapted to preserve the spirit of the original ornament while giving it a modern, wearable form.

Lightweight yet durable, this drawstring bag is designed for everyday use. Wear it on your back, throw it over one shoulder, or pack it inside your suitcase as a go-to essential. It’s minimal, functional, and quietly bold –  just like the culture it draws from.

This is not just a bag.
It’s a piece of heritage, redesigned for modern life.